November 6, 2025
From flat-pack to clapback
IKEA launches new smart home range with 21 Matter-compatible products
IKEA goes ‘smart’ with Matter — Zigbee fans panic, blinds vanish, renters beg for simple switches
TLDR: IKEA launched 21 Matter-ready smart home products to make cross-brand setup simpler via its DIRIGERA hub. Comments are split: Zigbee diehards fear compatibility loss, blinds and US pricing are MIA, and renters want easy switch covers—big accessibility promise, lots of real-world anxieties.
IKEA just dropped 21 new smart home goodies built on Matter — the “talk-to-any-brand” standard — promising an easier, cheaper upgrade for normal humans. Think lights, sensors, remotes, and a smart plug, all meant to play nice across platforms with the DIRIGERA hub acting as the traffic cop. Sounds dreamy… until the comments rolled in. Zigbee loyalists showed up with receipts, swearing IKEA’s old gear was the most reliable budget tech around, and asking, “Wait, what even is Matter?” Cue confusion, side-eye, and a dash of panic.
The loudest thread: Are they ditching Zigbee? One user begged IKEA not to leave their rock-solid setup, while another flexed their pro-level installs and asked where the blinds went — FYRTUR is gone, and the community wants a replacement, like, yesterday. Meanwhile, renters rallied for a simple “switch cover you can slap on” to control lights without rewiring. US shoppers joked they’re “ghosted by pricing,” refreshing IKEA’s site like it’s concert tickets.
There’s even thermostat drama: a commenter mourned Google killing their Nest, wishing for a “tap Away, save energy” setup — which Matter promises to simplify but hasn’t delivered yet. For the record, IKEA says old non‑Matter stuff still works via the DIRIGERA bridge, and Matter’s whole pitch is universal compatibility: see Matter. But the vibe? From flat-pack to clapback, this rollout is a mood.
Key Points
- •IKEA launched 21 new smart home products built to work with Matter, spanning lighting, sensors, and control.
- •The update rebuilds IKEA’s smart home system to improve ease of use, affordability, and real-life utility.
- •Matter compatibility enables cross-brand interoperability; all Matter devices require a hub.
- •IKEA’s DIRIGERA hub is a certified Matter controller and Matter Bridge, supporting non-Matter IKEA products on Matter platforms.
- •The KAJPLATS bulb range has eleven variations with enhanced features versus TRÅDFRI; sales timing and pricing vary by market.