November 11, 2025
Grandma called, she wants royalties
iPhone Pocket: a beautiful way to wear and carry iPhone
Apple’s $150–$230 ‘phone sock’ sparks memes, side‑eye, and DIY energy
TLDR: Apple and ISSEY MIYAKE launched a limited iPhone Pocket—an artsy knitted carrier priced at $149.95–$229.95. The internet promptly mocked it as an overpriced “phone sock,” with snark about AI-sounding marketing and DIY knitting jokes stealing the show, spotlighting the clash of fashion collabs and practicality.
Apple teamed up with fashion house ISSEY MIYAKE to drop the iPhone Pocket, a limited‑edition, 3D‑knitted pouch you can wear, tie to a bag, or hold. It fits any iPhone (plus small stuff), comes in bright colors, and costs $149.95 for a short strap or $229.95 for a long strap. It lands November 14 in select countries via apple.com and flagship stores. High fashion meets high tech… and the comments section went full runway roast.
The loudest take? Outrage‑meets‑eye‑roll. One user shut it down with a curt “How about no,” while another stared at the phrase “3D knitted construction” and decided, “This genuinely has to be a gag.” Others dragged the press release vibe itself—“Even I can see this is AI”—suggesting the language sounds machine‑polished and out of touch. The meme of the day: calling it a “phone sock.” Cue the DIY brigade: “Might just have my mum knit me a custom one,” plus nostalgia for early iPhone slip cases. Folks joked that fashion is a flat circle—and apparently now it’s ribbed and wearable.
A few style‑curious lurkers wondered if the peek‑through fabric and color matching could be fun, but the dominant chorus frame it as pricey couture cosplay for your handset. Verdict from the crowd: beautiful, maybe—but also a boutique‑priced baglet begging for grandma’s knitting needles.
Key Points
- •Apple and ISSEY MIYAKE unveiled iPhone Pocket, a limited-edition 3D‑knitted accessory for carrying iPhone and small items.
- •Sales begin Friday, November 14, via select Apple Store locations and apple.com in multiple regions including the U.S., UK, Japan, and Greater China.
- •Design features include a ribbed open structure, full enclosure that expands, and stretchable textile that reveals contents for quick peeks at the iPhone display.
- •Two strap options are offered: short (eight colors) and long (three colors), priced at $149.95 and $229.95 (U.S.) respectively.
- •Developed in collaboration with Apple Design Studio, crafted in Japan, and influenced by ISSEY MIYAKE’s pleated design heritage.