November 28, 2025
Dashboard now Ad-board
Stellantis Is Spamming Owners' Screens with Pop-Up Ads for New Car Discounts
Drivers revolt over dashboard ads; one took the $1,500
TLDR: Stellantis confirmed in-car pop-up ads offering a $1,500 loyalty bonus, which one Jeep owner used to buy a new Wrangler. Commenters are furious about ads invading dashboards, joking about installing ad blockers and swearing off the brand, while some warn this is the future of connected cars.
The dashboard is the new billboard, and drivers are roasting Stellantis for blasting $1,500 “loyalty” promos straight onto Jeep, Ram, and Chrysler screens. Auto writer Zerin Dube posted his Grand Cherokee’s ad, called it “late stage capitalism,” then promptly took the deal and drove off in a shiny Wrangler—cue eye-rolls and meme reactions. Stellantis told The Drive the pop-ups only show at startup, disappear when the car moves, and you can opt out by calling a customer care line. The internet heard “call to opt out” and replied with 10,000 jokes.
Strongest opinion? Pure fury at ads invading the car you paid for. One commenter wondered if their “last car of my life” could be screen-free, another asked if they can install ad blockers like uBlock without bricking the vehicle. Nostalgia for dumb old dashboards is strong, while cynics predict this will soon be industry standard. There’s drama over whether connected cars are becoming subscription machines—people feel they “own less and less” of what they buy. Others remind everyone that these screens also handle recalls and safety alerts, but the vibe is clear: nobody wants promos popping up before coffee. And yet, Dube’s discount worked, leaving the community torn between outrage and… savings.
Key Points
- •Stellantis confirmed sending in-car marketing pop-ups offering a $1,500 loyalty bonus to select owners.
- •Messages appear only at startup while stationary, auto-dismiss after 15 seconds or when the driver clicks OK/X, and return only if “Remind Me Later” was selected or no action was taken.
- •The in-vehicle system also communicates recalls and health alerts; owners can permanently opt out by calling 800-777-3600.
- •A previous campaign advertised extended warranties via infotainment, with reports of persistent messages and mismatched mileage eligibility.
- •Dealers are stacking discounts amid competition (e.g., Ford Bronco vs. Jeep Wrangler); one buyer reported about $16,500 off a new Wrangler Rubicon X.