December 15, 2025
Bots, Blame & Pitchforks
Copywriters reveal how AI has decimated their industry
Laid off for “good enough” bots; commenters blame bosses and warn of pitchforks
TLDR: AI tools replaced human copywriters with “good enough” text, leaving workers like Jacques laid off and rates in free fall. Comments split between blaming cost‑cutting bosses, mocking the “be better” crowd, and warning that treating most workers as disposable ends with social unrest.
The copywriters’ apocalypse isn’t a sci‑fi plot—it’s Jacques’ life. He trained chatbots to replace the support team he once led, won a shiny G2 “Best Support” badge, then got laid off right before Thanksgiving when the bots were deemed good enough. Across the industry, writers say work has dried up, rates crashed, and many now just edit AI sludge. One even turned to sex work. Others swallow the irony and use AI themselves just to stay afloat.
The comments turned into a street fight. One laid‑off dev admitted he used AI at work and couldn’t even villainize his bosses: “They couldn’t afford me, and now they had a way.” Another crowd shouted: stop blaming robots—blame the people deploying them. “It’s the executives,” says one, accusing management of chasing quick savings while quality sinks. Cue the spicy rebuttal: a hardline take claimed anyone cut by AI was mediocre; a pushback slammed that as cruel, arguing companies accept “good enough” to slash costs, not because humans suddenly got worse. Then came the doomsday horn: “Most of humanity is mediocre… pitchforks in the streets,” warned a commenter.
Jokes flew, too: being nicknamed “ChatGPT” in Slack is the new corporate burn, and “good enough” became a meme for layoffs. Meanwhile, Jacques moved to Mexico—because survival now beats perfection.
Key Points
- •Jacques Reulet II’s support operations role shifted to managing AI chatbots, and he was later laid off when AI was deemed sufficient for support tasks.
- •His team had previously earned a “Best Support” award from G2, underscoring the quality of human-led service before AI replacement.
- •Copywriting was identified early as vulnerable to AI; anecdotes include a worker nicknamed “ChatGPT” before being laid off.
- •Worker accounts describe department cuts, reduced demand, job losses, and business closures, with copywriters often relegated to editing AI-generated text.
- •Wages and rates for copywriters are declining, prompting financial strain; Jacques moved to Mexico to lower living costs while seeking work.