The last product to get cancelled

Budget cuts are coming—will your app be the last one standing

TLDR: A founder argues you should build tools that survive budget cuts and have buyers begging to pay, not just praising. Commenters split between “finally, real tests” and “old startup folklore,” with a side quest tracing the metaphor to 2006—important because founders need clear signals, not vague hype.

The post takes a blowtorch to the startup cliché of “vitamin vs painkiller,” laying out real tests for founders: know where you land on the budget-cut list, aim for the top 30% that never gets axed, and find at least one person begging to pay (not your mom). It’s tough love, and the community came in hot. Some cheered the “be the last to get cancelled” mantra as a reality check for cash-strapped teams. Others eye-rolled at yet another folklore framing, calling it motivational poster energy. The funniest detour? A commenter reposted due to a light-mode font glitch, spawning jokes about “dark-mode founders” vs “light-mode VCs.” Meanwhile, one user went full historian, tracing the metaphor back to 2006 and dropping an Internet Archive link, turning product advice into meme archaeology. The biggest debate: is “one passionate hater” a sign of genius or just noise? And does someone begging to pay prove you’ve struck gold—or just found one superfan? The crowd made it meme-y fast: vitamins vs painkillers became gummy bears vs emergency room. Love it or hate it, the message landed: if your tool gets cut before email or databases, it’s probably a “nice-to-have,” not a lifesaver.

Key Points

  • The article offers actionable tests to distinguish essential “painkiller” products from “vitamins” for B2B founders.
  • Founders should know where their product ranks in a buyer’s budget-cut spreadsheet and aim to be among the last tools cut (top 30%).
  • Examples of tools that typically survive cuts include essential infrastructure, communication tools, and systems of record.
  • Early sales signals that matter are strong negative reactions and buyers eager to pay immediately for unproven products.
  • Founders should beware of real problems that lack buyer urgency, such as early security or pre-compliance solutions before SOC 2/GDPR are enforced.

Hottest takes

"Reposting because the previous version had a font rendering issue in light mode" — tonioab
"I had to look up the painkiller v.s. vitamin distinction" — simonw
"first popularized by Don Dodge in 2006" — simonw
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