Launch HN: Indy (YC S21) – A support app designed for ADHD brains

Indy launches ADHD support app — users ask: Is it free, $40, or just a journal

TLDR: Indy launched as an ADHD support app promising structure and meaning. Comments erupted over a reported ~$40 monthly price, heavy tracking concerns, and a wordy landing page, with many asking if it’s more than a journal—making clarity, privacy, and trust the real tests for this tool.

Indy rolled onto Hacker News with big promises: be your compass, turn dreams into steps, and build “daily scaffolding” so momentum sticks. The crowd, however, brought the fireworks. A few cheered the idea of a free, ad‑free tool, but another user quickly reported a paywall—about $40 a month—prompting cries of “wait, what?” and worries about data collection. ADHD commenters blasted the landing page as ironically anti-ADHD: too many words, not enough demo; “I spent my focus budget and still don’t know what it does.” Privacy hawks piled on, saying uBlock Origin blocked 15 tracking scripts, and that Google, Intercom, and Stripe loaded before consent, triggering side‑eye and GDPR panic gifs. Others shrugged and asked, “What makes this different from a journal app?” Meanwhile, optimists asked if Indy could really stay ad‑free and how the business works. The core fight: Is Indy a genuine behavioral‑science coach for messy, non‑linear brains, or just flowery marketing wrapped around a pricey planner? The launch turned from compass metaphors to trust issues: pricing clarity, privacy hygiene, and plain‑English explanation. Indy wanted to help folks focus; instead, it kicked off a focus‑breaking debate—complete with memes, hot takes, and a lot of bolded eyebrows.

Key Points

  • Indy is a support app intended to help users connect past, present, and future to make long-term goals actionable.
  • The app includes vision-building to clarify goals and their personal significance.
  • Daily scaffolding via quick check-ins aims to sustain momentum without overwhelming users.
  • Indy provides structured, behavioral science-based support to navigate obstacles and adjust strategies.
  • Progress tracking highlights accomplishments to rebuild self-trust and reinforce momentum, focusing on meaningful progress over task completion.

Hottest takes

“Landing page is absolutely anti-ADHD—marketing fluff galore” — brulard
“uBlock Origin blocks 15 tracking scripts… BEFORE consent” — bflesch
“It’s a paid app with monthly payment of ~$40” — luizfwolf
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