The Engineer to Executive Translation Layer

Engineers split: speak CEO or stop working for non‑tech bosses

TLDR: CTO Anna Shipman explains how to pitch engineering ideas so executives say yes. Commenters split between “learn boss-speak” pragmatists and critics who say leaders should understand tech—or you should leave—with AI jokes on top, highlighting how miscommunication can tank projects and careers.

CTO Anna Shipman drops a practical guide for turning tech ideas into executive yeses—think: understand what the CEO cares about, fit your pitch to the company’s goals, and keep it tight. But the comments? Pure fireworks. First, a hero move: one user drops a non‑paywalled link and instantly becomes the thread’s MVP. Then the pushback hits. One hot take sizzles: if a CTO needs “translation,” they’re the wrong person for the job. Another commenter goes nuclear: don’t work for non‑technical bosses at all, saying they’re less successful—cue the eye-rolls and applause in equal measure. Meanwhile, jokesters show up expecting AI magic—“where’s the transformer that speaks ‘exec’?”—turning a business‑skills article into a meme factory. The core drama: pragmatists vs. purists. Pragmatists like Shipman say translating your work is part of the job if you want funding and traction. Purists argue leaders should understand tech without hand-holding, or engineers should walk. Beneath the snark, a real anxiety hums: if you can’t bridge this gap, your best ideas die in the boardroom. And that, folks, is why this thread is spicier than a sprint retrospective after a failed launch.

Key Points

  • Anna Shipman, CTO at Kooth, writes a guest article on Refactoring about translating engineering proposals for executives.
  • The article covers three areas: how executives think, the translation layer from engineering to executive communication, and how to translate effectively.
  • Shipman outlines CEO stakeholder pressures, including board, shareholders, customers, regulators, and public/media.
  • Core CEO responsibilities are listed: setting direction, allocating resources, hiring/leading, delivering results, safeguarding the enterprise, and external representation.
  • Engineers should align proposals with executive and stakeholder needs and communicate concisely because executives are short on time.

Hottest takes

"maybe you’re the wrong person for the role" — ale
"Just don't work for non-technical people" — jgbuddy
"I was expecting this to be a transformer model" — KK7NIL
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