January 30, 2026
Crumpets, kerning, and chaos
Buttered Crumpet, a custom typeface for Wallace and Gromit
Fans toast Aardman's new font—love, laughs, and a fierce battle over 'Wensleydale'
TLDR: Aardman unveiled Buttered Crumpet, a warm, handmade font for Wallace & Gromit. Fans love the vibe but are split over a cheesy rename to “Wensleydale,” butter-brand jokes, requests for a coder-friendly version, and a debate about whether the bouncy letter heights are charming or just messy.
Wallace & Gromit just got a cozy new voice: a custom typeface called Buttered Crumpet, crafted to feel warm, handmade, and unmistakably Aardman. Think soft curves, friendly serifs shaped like tiny loaves, and a nostalgic vibe that suits Aardman’s claymation world. The crowd? Mostly smitten. One fan called it “very cute and charming,” while another sparked a full-on cheese crusade, insisting it should’ve been named “Wensleydale” as a nod to Wallace’s favorite cheese.
Then came the jokes: the thread melted into butter puns, with one commenter quipping, “Was the crumpet buttered with ‘I can’t believe it’s not butter’?”—suggesting the font feels like a supermarket spread. Meanwhile, the tech crowd asked if there’s a “Nerd Font” version (a programmer-friendly edition that bundles icons), proving even a wholesome British font can’t escape dev chatter. But the real drama: letter wobble. A sharp-eyed critic claimed the text looks “up-and-down sloppy,” saying capitals sit higher and some letters feel unsteady. Fans fired back that the bouncy rhythm feels intentional and perfectly on-brand for the stop-motion charm of Wallace & Gromit. Under the hood, it’s one carefully crafted weight with 200+ characters—classic, cozy, and already dividing the internet like a hot scone with jam and cream.
Key Points
- •A custom typeface named Buttered Crumpet was created for Aardman’s Wallace & Gromit.
- •The brief required a warm, distinctive tone usable across film, print, and digital formats.
- •Initial inspiration came from Oswald Cooper’s drawings for Cooper Black, leading to a softer, low-contrast, hand-crafted design.
- •Design features include expressive yet balanced letterforms and bread-like serifs reflecting Aardman’s tactile aesthetic.
- •The typeface includes over 200 characters supporting Western European languages, is released in a single weight, and plans allow future expansion.