February 6, 2026
PR spin or soft goodbye?
An Update on Heroku
Heroku hits pause, says “we’re stable”; users joke, worry, and scout exits
TLDR: Heroku says it’s focusing on maintenance and reliability, not new features, and will stop taking new big-company contracts while current users stay the same. Commenters split between “nothing to see here” and “maintenance-mode alarm,” cracking jokes about PR-speak and eyeing alternatives like Render—because stability talk can signal the exit ramp.
Heroku—the app‑hosting service beloved for “push code, go live”—just told users it’s shifting to a “sustaining engineering” phase: think stability, security, and support over shiny new features. The company insists nothing changes for existing customers or anyone paying by credit card, and core features stay put. One big tweak: no new big‑company (enterprise) contracts, though current ones can renew. Official line: they’re rerouting investment into helping companies build secure, enterprise‑grade AI.
The internet did what it does best: spin up the drama. The phrase “sustaining engineering model” drew a collective eye‑roll—one commenter joked it takes “real talent” to write that. Another asked why publish this at all if it only spooks people, arguing the post screams “maintenance mode” and invites a slow exodus. Meanwhile, users like slices are already shopping for new homes—“Render seems like the next logical move”—as others wonder if Salesforce might just sell Heroku off entirely. And then there’s the head‑scratch: “AI focus” while cutting off new enterprise deals? Commenters called it contradictory and a sign the platform stagnated while the industry moved to containers and modern setups.
The vibe check: half the crowd says “calm down, production is safe”, the other half hears “soft goodbye” and is pricing movers. In classic meme‑speak, people started playing Corporate PR Bingo with “operational excellence” and “trusted AI.” Whether this is a quiet victory lap or the prelude to a handoff, the community’s already drafting Plan B. For the statement itself, see Heroku.
Key Points
- •Heroku is transitioning to a sustaining engineering model focused on stability, security, reliability, and support.
- •The platform remains production-ready, with no changes for credit-card customers to pricing, billing, service, or daily usage.
- •Core features—applications, pipelines, teams, and add-ons—are unaffected and continue to be supported for production workloads.
- •Heroku will no longer offer Enterprise Account contracts to new customers, but existing enterprise subscriptions and support contracts will be honored and may renew.
- •The strategic shift aims to concentrate investments on long-term value areas, including secure, enterprise-grade AI deployment.