February 9, 2026
iPhone-on-wheels energy
Jony Ive Designed Ferrari Luce EV Interior
Apple vibes vs Ferrari soul — and those buttons started a brawl
TLDR: Jony Ive designed the interior of Ferrari’s first electric car, the Luce, mixing classic dials with modern screens and real buttons. Fans are split: some love the tactile controls and craftsmanship, others say it looks too “Apple,” with a few calling it underwhelming. It matters because Ferrari’s EV identity starts here.
Sir Jony Ive just unveiled the interior of Ferrari’s first electric car, the Luce, and the internet immediately pulled a handbrake turn into drama. The design world is swooning over Ive’s return, but the comments are the real show: half the crowd is cheering the comeback of physical buttons, with one fan declaring it “the way forward.” The other half? Screaming “iPhone 4 vibes” and asking if this is a Ferrari or a gadget on wheels.
Ive’s LoveFrom team blended old-school dials with modern screens—round OLEDs paired with actual needles—plus obsessively machined aluminum and a plastic-free look that screams premium. Some call it refreshing in a sea of copy-paste car dashboards, while purists say the center console “looks like consumer electronics,” not a Prancing Horse. The hot takes got spicy: jokes about a Ferrari Genius Bar, whispered worries about copyright, and a chorus of “nice, but not groundbreaking.”
With the exterior reveal coming in May, the community is already split between the button brigade and the Apple-aesthetic skeptics, and a few “meh” voices shrugging that they wouldn’t have guessed Jony Ive touched it. For now, the Luce interior is less about lap times and more about vibes—and the comments are flooring it. Read TopGear for the full reveal.
Key Points
- •Ferrari unveiled the interior of the Luce, its first all‑electric car, designed by Jony Ive’s LoveFrom, as phase two of a three‑step launch.
- •The exterior of the Ferrari Luce is scheduled to be revealed in May.
- •The interior’s HMI combines analog and digital elements while prioritizing physical, mechanical controls and first‑principles ergonomics.
- •Materials include anodised aluminum with components CNC‑milled from solid billets, featuring tight tolerances and no visible plastic.
- •Ferrari highlights an ultra‑thin, surface hexagonal cell microstructure for resilience; the reveal was staged near LoveFrom’s San Francisco HQ.