.Beat Swatch Internet Time

The internet dusted off a late-’90s relic and people are losing it. Swatch’s .Beat Internet Time—1,000 “beats” a day, each about a minute and a half—means the whole planet shares the same time at once. No time zones, no daylight saving chaos, just “@969.28 for everyone.” The beats.wiki demo has folks gawking, giggling, and nitpicking in equal measure.

The explainers came in hot: Deprogrammer9 broke it down in plain English—decimal day, anchored to Swatch HQ time—while gerikson noted the official Swatch site still shows @beats, a little nostalgia hit for the wristwatch crowd. Meanwhile, joelccr went full bug-hunter, claiming the page’s fancy link updates “change on screen but stay stuck seven months ago” under the hood—cue the devs sprinting to @999.99 to fix it.

Then the drama: netsharc delivered the party-pooper reality check—humans still sleep at night, so a single world clock doesn’t tell you if Steve in Australia is awake. Cue the darkest joke of the thread: abolish time zones… after a nuclear winter makes it dark everywhere. Others kept it cheeky, with xattt crying “missed chance to call it netric time.” The vibe? A perfect internet cocktail of tech nostalgia, practical pushback, and gallows humor—with a side quest to finally schedule meetings without turning your brain into a daylight-saving pretzel.