February 24, 2026
Open wallet, closed hearts
1Password pricing increasing up to 33% in March
Price jump drama: 1Password hikes up to 33% and users plot a breakup
TLDR: 1Password will raise prices in March 2026—about 20% for families and 33% for individuals—and some users say they must opt in or get auto-cancelled. The comments exploded with frustration, jokes, and “I’m switching to Bitwarden,” while a few argued small increases are fine but not this big.
1Password just dropped a wallet-wobbler: prices are going up in March 2026. Family plans jump from $59.88 to $71.88 a year, while individual users get the biggest sting—$35.88 to $47.88, a 33% leap. The company says it’s funding upgrades like automatic login saving, stronger alerts, faster device setup, AI-powered item naming, easier recovery, and phishing protection. But the crowd? Not impressed. The vibe is less “thank you for the features” and more “please name this bill ‘Nope’.”
The real spark that lit the comments: an email line saying users must approve the new price or risk auto-cancellation at renewal. One reader called it the most bizarre part of the message, and the thread immediately crowned it the “breakup-by-email” of password managers. Fans-turned-critics are announcing a pivot to rivals like Bitwarden, with one user saying the 33% jump for features they don’t want is the last straw. Another said they could handle a small bump—but not this. Meanwhile, the grudge against 1Password’s newer app version is back: “1Password 8 is a downgrade,” grumbled a longtime user, while others asked for better alternatives—even if they cost the same. Cue the memes: “Two-factor? More like two-dollar factor,” “AI naming: ‘Your new expense is called OUCH,’” and “Password manager? More like budget breaker.” The internet’s verdict: this hike unlocked a whole lot of drama.
Key Points
- •1Password will increase the annual price of its Family plan from $59.88 to $71.88.
- •The new pricing applies at each customer’s next renewal on or after March 27, 2026.
- •Renewals occurring before March 27, 2026, remain at the current price until the next renewal.
- •1Password cites investments in new features as the reason for the price change.
- •Highlighted features include enhanced Watchtower alerts, AI-powered item naming, automatic saving of credentials, improved device setup, expanded recovery, and proactive phishing prevention.