February 27, 2026
Users vs Ensh*ttification: Round 1
Breaking Free
Internet fed up: 70+ groups call out “enshittification” as commenters roar
TLDR: Norway’s consumer watchdog and 70+ groups asked lawmakers in Europe, the UK, and the US to stop “enshittification,” where online services get worse for users. Commenters cheered, raged about scam ads and Meta, and debated whether we need new rules or just enforce the ones we have.
The Norwegian Consumer Council just dropped “Breaking Free,” a rally-cry report on enshittification—internet speak for when apps and platforms slowly get worse for users to squeeze more profit. They’ve teamed up with 70+ consumer groups to send a letter to policymakers across the EU/EEA, UK, and US, urging action now. Commenters? Absolutely buzzing.
One camp is fired up and practical: user Epa095 pulled the letter’s headline demand—“Rebalance power between service providers and consumers.” Translation: let people control their devices, switch services easily, and stop being trapped by tech giants. Others, like kruffalon, say the tools already exist: we’ve got laws—just enforce them—and it’s refreshing to see a publicly funded watchdog push for better governance instead of shrugging.
Then came the gasoline: madspindel highlighted a jaw-dropping claim from the report that Meta estimates 10% of its revenue comes from fraudulent ads—pegged at $16 billion. Cue outrage, with users blasting fines as “just a rounding error” and demanding real penalties. The mood ping-ponged between hope (“finally, someone’s saying it”) and cynicism (“this should’ve landed 20 years ago”).
And because it’s the internet, there was a bot-sighting subplot. oytis deadpanned, “nvm, accidentally talked to a bot,” while just_once flexed their detective skills. Democracy, scams, and bots—what a thread indeed.
Key Points
- •The Norwegian Consumer Council released a report titled “Breaking Free: Pathways to a fair technological future.”
- •The report examines enshittification and its impacts on consumers and society.
- •It concludes that reversing these negative trends is possible.
- •Over 70 consumer groups and other actors in Europe and the US are collaborating on this effort.
- •Letters are being sent to policymakers in the EU/EEA, UK, and the US to influence digital policy.