March 8, 2026
New Apple, who dis?
The New Apple Begins to Emerge
Fresh faces at the top have fans yelling “new era!” — and skeptics muttering “same old Apple”
TLDR: Apple promoted designers Molly Anderson and Steve Lemay to its top leadership page and launched the $599 MacBook Neo, signaling a reboot. Fans cheer a “new era” and float John Ternus as next CEO, while skeptics slam past missteps like Liquid Glass and Face ID and blame deeper leadership issues
Apple just put designers Molly Anderson and Steve Lemay on its top brass page — right next to Tim Cook and heir-apparent vibes guy John Ternus — and the crowd has feelings. The faithful are calling it the start of a new Apple, powered by Anderson’s fresh hardware taste and Lemay’s software instincts, arriving the same week as the surprise hit $599 MacBook Neo and those around-the-world mini keynotes. One commenter even said Ternus gives off “good Jobs energy,” and the hype around the Apple leadership page got bookmarked like it’s the new homepage.
But the knives are out too. Critics blast “Liquid Glass,” Apple’s slippery new software look, and ask how Lemay can be the fix when he was there for the mess. Another camp says stop blaming ex–design boss Alan Dye for everything and look at the bigger org — with jokes about “millions of hours” sunk into features nobody asked for. Meanwhile, grumpy veterans resurfaced the Touch Bar, butterfly keyboard, and Face ID fails greatest hits, with memes like “New Apple? Fix Face ID first” and “Butterfly PTSD is real.”
Even the idea of caring about Apple “as a living thing” got roasted: is this a corporate glow-up or a fan fiction arc? Either way, Neo’s buzz + new faces has the comment section on fire with hope, doubt, and plenty of popcorn
Key Points
- •Apple added Steve Lemay and Molly Anderson to its executive leadership page following Alan Dye’s departure.
- •Molly Anderson leads industrial design at Apple, overseeing accessories and packaging, and recently voiced the iPhone 17 Pro reveal.
- •Steve Lemay is taking over Human Interface leadership at Apple and has worked at the company for 27 years.
- •Apple announced the MacBook Neo, described as a new kind of product with a $599 price and a markedly different marketing approach.
- •Apple launched MacBook Neo through simultaneous events in New York, Shanghai, and London, led by John Ternus, Bob Borchers, and Tim Millet, with hands-on and content-creation setups.