March 27, 2026
Price tags got your number?
Colorado House passes bill to limit surveillance pricing and wage setting
Colorado moves to stop “spy pricing” and wage-bots — comments erupt
TLDR: Colorado’s House passed a bill to stop companies from using your personal data to set prices or wages, treating it as deceptive and enforceable by the state. Commenters split between cheering a crackdown, demanding algorithm transparency, and wondering if Uber’s “discounts” are just surveillance in disguise.
Colorado just voted to smack down surveillance pricing — those creepy, invisible algorithms that peek at your searches, location, and clicks to decide what you pay and even what you earn. The bill bans using your personal data to tailor prices or wages, while keeping normal sales and loyalty programs. Sponsors invoked the “phones are extensions of our brains” line, and the internet instantly turned it into “mind‑reading price tags” memes. The FTC report says AI is making prices personal; Colorado says, not like this.
The comments? Absolutely sizzling. One camp is cheering, calling it overdue protection from “wage-bots” and corporate price mind games. Another camp demands transparency over bans: “Show us the algorithms,” says the disclosure crowd, pointing to New York’s new law. The Uber discourse lit up — will the ride-hailing “discounts” dodge this? Skeptics quote the GOP warning that it’s too broad, while snarksters clap back: “Oh no, we can’t auto-set your paycheck.” Enforcement drama popped too: a top comment slammed the article for missing consequences, then updated after reading the bill text — it’s a deceptive trade practice, with the Attorney General ready to pounce. Verdict: popcorn-worthy fight between privacy knights, tech apologists, and Uber surge-price truthers.
Key Points
- •Colorado House passed HB26-1210 (39–24) to restrict using personal data and algorithms to set individualized prices or wages.
- •The bill bans processing an individual’s personal data through algorithms to determine product prices or pay levels.
- •Exemptions include loyalty programs, coupons, group discounts, and supply-and-demand-based price fluctuations.
- •A 2025 FTC report cited in the article finds AI enables individualized, multi-dimensional pricing based on personal data.
- •The bill designates surveillance pricing as a deceptive trade practice enforceable by the attorney general and now moves to the Colorado Senate.