April 4, 2026
Please fasten name-belts
How many products does Microsoft have named 'Copilot'? I mapped every one
75 'Copilots' and counting: fans roast Microsoft’s name chaos and brand soup
TLDR: A researcher counted about 75 different Microsoft things all called “Copilot,” from apps to a laptop badge. The crowd split: some mocked the name overload and begged for clearer labels, others shrugged that it’s just branding—while jokers asked if Microsoft secretly just wants to fly planes again.
Microsoft has at least 75 different things called “Copilot” — apps, features, a keyboard key, even an entire class of laptops — plus a tool that builds more Copilots. One brave soul mapped them all and still couldn’t find a pattern. The internet did what it does best: meltdown, memes, and mayhem.
The loudest chorus? Name deja vu. One commenter rolled their eyes at yet another Microsoft naming era, saying it’s “MSN, Plus, Live, Surface, 365 all over again.” Another camp insists this isn’t a product mess at all — it’s a brand umbrella — with a spicy take that mapping it is “pointless.” Meanwhile, confused by the many Copilots, developers begged for labels like “Copilot for Devs,” especially since the coding tool in Visual Studio isn’t the same as the one on your Windows PC. And then came the jokes: “Microsoft yearns for the flight simulator,” quipped one, as users imagined pressing the Copilot key to summon yet another Copilot to explain the other Copilots.
Under the punchlines is a real worry: customers can’t tell what they’re getting. Is “Copilot” an AI helper, a button, or a laptop badge? Fans fear brand soup; defenders say brand strategy. Either way, the chaotic map became a mirror — and the comments stole the show.
Key Points
- •“Copilot” now refers to at least 75 distinct items across Microsoft’s ecosystem.
- •The items include apps, features, platforms, a keyboard key, a laptop category, and a tool for building more Copilots.
- •No single official source lists them all; the author aggregated entries from product pages, launch announcements, and marketing materials.
- •An interactive visualization maps every Copilot-branded item by category and shows their connections.
- •The author reports no clear pattern in how the Copilot brand is applied across products.