Italian TV Copyright-Strikes Nvidia over Nvidia's Own DLSS 5 Footage

The internet did a double-take as Italian TV channel La7 reportedly got Nvidia’s own DLSS 5 trailer yanked from YouTube with a copyright claim—after using Nvidia’s footage in the first place. Screenshots and posts flew around, like this circulating thread, and the crowd went full “Uno Reverse” meme. DLSS is Nvidia’s fancy video-game graphics booster, but honestly, nobody cared about the tech—this was pure copyright soap opera.

The hottest take: users are furious at what they see as a broken takedown system. One commenter wanted punishments for “reckless disregard for the truth,” calling for real penalties when false claims get filed. Another blasted the double standard: big companies get an honor system, while “lowly users” get slapped first and asked later. Others argued YouTube is stuck obeying takedowns because ignoring the U.S. copyright law system (the DMCA) risks lawsuits—and fighting back is too expensive for most creators. There were jokes about “copyright Inception,” calls for a public burn list for serial abusers, and one rallying cry of “moar pain!” for anyone weaponizing takedowns. In short: a messy mix of legalese, memes, and rage—exactly the kind of internet drama that writes itself.