The weird, wild story of humanity's obsession with gold

Gold fever is back, and the comments are split between awe, scams, and pure worship

TLDR: A new book digs into why humans have been obsessed with gold for ages, from ancient status symbol to literal dinner-party mind-melter. Readers were split between calling it the perfect store of value and joking that it sounded like a suspicious gold-sales pitch, which is exactly why the topic still matters.

A book about humanity’s long, glittery obsession with gold should have been a quiet history lesson. Instead, the comment section turned it into a full-on gold cage match. The article itself centers on stories like a young Lloyd Blankfein buying a one-kilo gold bar in the 1980s and passing it around at dinner parties, where guests reportedly went silent and stared at it like it was a sacred relic. Honestly? The community seemed to prove the point. People are still weirdly mesmerized by gold.

Some commenters got almost poetic, arguing gold hit the perfect sweet spot: rare enough to feel special, common enough to actually use. One person basically called it the "Goldilocks material" for storing wealth, which is about as nerdy-romantic as finance talk gets. Others went bigger and louder. One dramatic fan demanded, what in the universe is better than gold? Subtlety was not invited.

But not everyone was ready to kneel before the shiny metal. The strongest pushback came from readers side-eyeing the whole thing as possibly sounding like a dressed-up pitch for those late-night "buy gold now!" schemes. That clash—timeless treasure or boomer scam bait?—became the real show. And then there was the history nerd angle: gold surviving the industrial age while metals like aluminum fell from luxury status to soda-can duty. In other words, the article reviewed a book, but the comments delivered the real drama: gold as magic, gold as marketing, gold as meme.

Key Points

  • The article is about a new book covering the history of gold as an ancient asset.
  • It uses an anecdote from Lloyd Blankfein to illustrate gold’s enduring appeal.
  • Blankfein bought a kilogram of gold for himself in the 1980s while working as a junior gold trader.
  • He said in *Streetwise* that the purchase was more a conversation piece than an investment.
  • Blankfein wrote that people who handled the gold at dinner parties became mesmerised and reluctant to let it go.

Hottest takes

"A goldilocks material" — Schlagbohrer
"Is this an ad for shady 'buy gold' investment scams?" — sandworm101
"Name one thing in the universe which is better than gold? Tip: You can't." — carlosjobim
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