May 26, 2026
Shock and Luce
Ferrari shares fall after launch of first EV as Jony Ive design proves divisive
Ferrari’s $640K electric family car has fans asking: is this really a Ferrari?
TLDR: Ferrari’s first electric car sent its shares sliding after a divisive reveal, with many people shocked by its calmer, family-car look. Online reactions stole the show: some defended the new shape, while others joked it looks less like a Ferrari and more like a pricey identity crisis.
Ferrari finally unveiled its first fully electric car, the $640,000 Luce, and the internet reacted like someone had spilled oat milk on a priceless Italian suit. Yes, it’s fast, expensive, and packed with luxury. But the real drama wasn’t the speed or battery range — it was the look. Instead of the classic red, roaring, low-slung Ferrari fantasy, buyers got a sleek, minimalist five-seat car shaped more like a high-end family cruiser. Investors blinked, the stock fell, and the comments immediately turned into a design courtroom.
The hottest split? Some people think this is a bold new chapter. Others think Ferrari hired the ghost of Apple Minimalism and forgot to invite Ferrari. One commenter bluntly asked why Jony Ive — famous for Apple gadgets, not supercars — was the guy for the job, basically calling the whole thing a celebrity hire gone wrong. Another said the Luce looks fine, it just needs to be red, which may be the most Ferrari comment imaginable. Meanwhile, the harshest roast compared it to a Honda Accord EV mixed with a Tesla Model 3, which is the kind of insult that can start an entire online civil war.
There were also nerdy defenses: without a big engine up front, the shape naturally changes, and electric cars chase efficiency more than old-school muscle-car vibes. But even that practical argument couldn’t drown out the meme energy. Ferrari says the fake-amplified motor sound is “authentic.” The crowd, however, seems unconvinced — and very entertained.
Key Points
- •Ferrari unveiled its first fully electric vehicle, the Luce, priced from $640,000 with a 122-kWh battery, 329-mile range, four motors, 0-100km/h in 2.5 seconds, and top speed above 310km/h.
- •Ferrari’s share price fell as much as 8% in Milan trading after the launch, later narrowing to a 6% decline.
- •The Luce was designed with Jony Ive and LoveFrom and features a minimalist, saloon-like design that the article says drew divisive reactions.
- •The Luce is Ferrari’s first five-seat model and only its second four-door vehicle, after the Purosangue SUV launched in 2022.
- •Ferrari has reduced its 2030 EV ambitions, now targeting a lineup of 40% petrol, 40% hybrid, and 20% fully electric vehicles, compared with its 2022 plan for 40% EVs.