May 28, 2026
Shock and Luce
The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
Ferrari’s $640K electric debut got roasted as an “iPad car” and fans are furious
TLDR: Ferrari’s first electric car, the $640,000 Luce, triggered a sharp stock drop and a brutal online backlash right after launch. Commenters mostly mocked the look as an “iPad car,” while a smaller group defended the sleek interior, turning the reveal into a loud debate over what Ferrari should even be anymore.
Ferrari rolled out the Luce, its first fully electric car, with a jaw-dropping price tag of $640,000, more than 1,000 horsepower, and a famous design pedigree thanks to Jony Ive’s LoveFrom. But instead of applause, the internet reached for the flamethrower. Ferrari’s stock slid hard after the reveal, wiping out billions in value, and commenters treated the design like a public emergency.
The loudest insult? That Ferrari made an “iPad car.” One commenter said hiring Ive and getting something that looks like an iPad should have been obvious, while another compared the Luce to a beginner’s doodle of a “car of the future” and even dragged the Pontiac Aztek into the mess. Ouch. The real drama is that people weren’t mainly mad about it being electric — they were mad that it didn’t feel Ferrari enough. That’s the brand sin fans just don’t forgive.
Still, this wasn’t a total pile-on. A smaller but passionate camp was obsessed with the interior, praising the tactile buttons, knobs, and flip switches as cool, intuitive, and actually fun to use. So yes, the outside sparked a riot, but the cabin got a mini fan club. The comments became a full-on identity crisis for Ferrari: should a legendary luxury car brand chase the future, or stop making spaceships that look like oversized tablets on wheels?
Key Points
- •Ferrari unveiled the Luce on May 25, 2026 as its first fully electric vehicle.
- •The Luce was designed by LoveFrom, the studio of Jony Ive and Marc Newson.
- •The article says the vehicle has more than 1,000 horsepower, a 0-to-60 mph time of 2.5 seconds, and a starting price of $640,000.
- •After the unveiling, Ferrari shares fell nearly 8 percent in Milan and over 5 percent in New York, erasing about $4 billion in market value in one session.
- •The article says criticism focused more on the car’s design and fit with Ferrari’s brand identity than on its electric drivetrain.