June 1, 2026
RGB? More like OMG-TV
Sony Launches Bravia 9 II and Bravia 7 II with 'True RGB'
Sony’s giant new TVs wowed fans, but the comments turned into a matte-screen meltdown
TLDR: Sony launched new giant Bravia TVs with a color-boosting “True RGB” system meant to make movies look more vivid and lifelike. Commenters immediately turned it into a fight over matte screens, fake-looking colors, and whether Sony just reinvented OLED the long way around.
Sony just unveiled its new Bravia 9 II and Bravia 7 II TVs, promising richer, purer colors with a new “True RGB” lighting system and screen sizes going all the way up to a wall-eating 115 inches. On paper, it’s a big flex: brighter color, huge screens, gaming perks for PlayStation 5 owners, and the kind of home-cinema pitch that screams, “Why go to the movies when your living room can become one?” Early hands-on impressions were glowing too, with reviewers saying the new set pushed more intense color than Sony’s previous top models and even its fancy OLED TV in some scenes.
But the real show started in the comments, where readers instantly split into camps. One group was dazzled by the color promise, while another rolled its eyes and basically said, “So… this is OLED with extra steps?” Others were far less interested in Sony’s color science than in one infuriating detail: the premium model’s matte coating. That sparked a full-on mini revolt, with people asking why expensive TVs keep getting anti-glare finishes that can make pictures look softer. One commenter summed up the vibe perfectly: if you’re paying for top-tier image quality, why blur it?
And because no internet launch is complete without chaos, someone got distracted by a bizarre website warning banner and turned the thread into a side quest about broken design. Add in complaints about motion smoothing, distrust of “premium” user experience, and a debate over whether super-vibrant colors are even accurate, and suddenly Sony’s big TV launch became a classic comment-section food fight. Peak tech drama, honestly.
Key Points
- •Sony launched the Bravia 9 II and Bravia 7 II as its first LCD TVs with independently controlled RGB LED backlighting branded as True RGB.
- •The Bravia 9 II is Sony’s new LCD flagship and comes in 65, 75, 85, and 115 inches, while the Bravia 7 II is offered in 50, 55, 65, 75, 85, and 98 inches.
- •Sony says True RGB uses an RGB Backlight Master Drive Pro processor to control red, green, and blue LEDs independently for improved color reproduction.
- •Both TV series run Google TV and support features including HDMI 2.1, Dolby Vision, Dolby Atmos, DTS:X, IMAX Enhanced, Acoustic Multi-Audio+, Voice Zoom 3, PS5 features, and Sony Pictures Core.
- •The article says RGB LED’s main benefit is reproducing purer colors closer to the BT.2020 color space, and FlatpanelsHD’s first look found Bravia 9 II showed more saturated colors than Sony’s 2024 Bravia 9 miniLED and 2025 Bravia 8 II QD-OLED.