"The Apple Boogie" 1987 Mac Promo Album Cassette Tape [video]

A dusty little time capsule just blasted out of the Reagan era and into the comment section: a 1987 Apple promotional cassette album called The Apple Boogie. Yes, the company behind the iPhone once had a full-on hype tape for the Macintosh, and the internet is reacting like it found embarrassing baby photos of a billionaire. The video itself is simple enough — an uploaded cassette with corporate pop tracks and titles like “Ripples” and “Power to Be Your Best” — but the real show is the audience reaction, which swung wildly between nostalgia, disbelief, legal trivia, and pure meme energy.

Some commenters were instantly floored by the sheer weaponized 80s-ness of it all. One called it “maximum 80’s cringe,” while another said modern culture feels way less hopeful after seeing something this unapologetically upbeat. That split is the whole drama: is this charmingly optimistic, or the kind of corporate cheerfulness that makes your soul leave your body? Meanwhile, a side plot emerged over whether Apple was even playing with fire back then by releasing music at all, thanks to its long-running fights with Apple Corps, the Beatles’ company. In other words: even the cassette has lore.

And then came the jokes. “We’re making it out of Cupertino with this one” instantly gave the whole thing meme status, while another listener simply surrendered after track one: speechless. The strongest consensus? Nobody expected Apple’s past to sound this much like a motivational seminar at a roller rink — and people are absolutely obsessed with that fact.