June 15, 2026
Support chat or support-chaos?
Salesforce to Acquire Fin (formerly Intercom) for $3.6BN
$3.6B shocker leaves fans asking: bargain buy or AI gold rush madness?
TLDR: Salesforce is buying Fin, formerly called Intercom, for $3.6 billion to beef up its AI customer-service tools. The community instantly made it messy: some said the price looked weirdly low, others were stunned Salesforce could spend that much, and plenty were still asking what happened to the Intercom name.
Salesforce just announced it’s buying Fin — the company many people still remember as Intercom — for a huge $3.6 billion. On paper, this is a classic big-company move: Salesforce wants Fin’s customer-service chatbot tech to help businesses answer questions across chat, email, phone, text, WhatsApp, and more. The company says this could help even smaller businesses roll out AI help faster, while Fin CEO Eoghan McCabe is calling it a massive win for customers everywhere.
But in the comments? Absolute chaos. The loudest reaction wasn’t “wow, impressive tech” — it was basically “wait, only $3.6 billion?” One stunned commenter called the price “so cheap,” arguing Fin should be worth at least as much as buzzy coding startup Cursor. Another person went in the opposite direction, marveling that Salesforce can casually throw around that kind of money at all. So yes: the crowd managed to turn a multibillion-dollar deal into a debate over whether it’s somehow both too small and ridiculously huge.
Then came the identity crisis. One confused user asked, “When did Intercom change its name to Fin?” which honestly captures the mood perfectly: half the audience was still catching up on the rebrand while the other half was already writing the victory-lap speech. And speaking of speeches, McCabe got a full-on hero edit from supporters, with one fan celebrating his CEO comeback arc like it was a season finale. Best joke of the thread? A dig at Salesforce’s famously confusing product names: when can we talk to Salesforce Apex from Salesforce Apex? Brutal, nerdy, and very online.
Key Points
- •Salesforce said it has signed a definitive agreement to acquire Fin, formerly Intercom, for approximately $3.6 billion.
- •Fin’s main product is an AI customer support agent powered by its proprietary Apex model and deployed across channels such as chat, email, WhatsApp, SMS, phone, and Slack.
- •Salesforce said Fin will complement Agentforce by adding faster-to-deploy AI agent options, especially for SMB and some commercial organizations.
- •The article states Agentforce reached $1.2 billion in ARR in Q1 FY27, up 205% year over year, and cites examples of Fin’s agents resolving an average of 76% of support volume end-to-end.
- •The transaction is expected to close in Q4 of Salesforce’s fiscal year 2027, subject to customary conditions and regulatory clearances, with no anticipated change to FY2027 guidance or capital return plans.