June 16, 2026

Hide My Email? More like Hide My Panic

Apple is about to make Hide My Email useless

Apple’s privacy trick may get easier to block — and users are already furious

TLDR: Apple is moving its masked email addresses to a new address ending that may be much easier for websites to block, worrying users who rely on it to protect their real inbox. Commenters are split between outrage, confusion, and confidence that Apple would punish apps that try it.

Apple quietly dropped a change that has privacy fans doing a full-on spit take. The company plans to move its “Hide My Email” and “Sign in with Apple” addresses onto @private.icloud.com, which sounds harmless until you read the comments and realize people think it could make these masked email addresses much easier for websites to reject in one sweep. In plain English: a tool people use to keep their real email private could suddenly become a giant target.

And the comment section? Instant drama. One camp is outraged on principle: if a website blocks privacy-friendly email addresses, then, as one commenter basically put it, that site can get lost. Another group thinks Apple would never let apps get away with rejecting these addresses, with one user predicting it would be a fast track to getting kicked out of Apple’s App Store. Then there’s the confused-but-curious crowd asking the big obvious question: wait, why does putting these addresses on the same domain make banning them easier in the first place?

The funniest reaction was the accidental survivalist energy. The article notes users still have time to mass-create old-style aliases before the change lands, and commenters immediately clocked how absurd that is. People signed up for this feature because it was supposed to remove hassle, not turn them into doomsday preppers hoarding burner emails. And of course, right on cue, someone slid into the thread with a shameless plug for their own one-click email-masking extension. Privacy panic, meet startup hustle.

Key Points

  • Apple developer news announced on June 15, 2026 a new domain for Sign in with Apple and iCloud+ Hide My Email.
  • The article says both Sign in with Apple and Hide My Email aliases will be issued on the @private.icloud.com subdomain.
  • The article states this change makes it easier for services to block Apple relay aliases without blocking standard iCloud Mail accounts.
  • The article argues the change weakens the privacy value of iCloud aliases by making blanket blocking more practical.
  • The article says users can still generate additional @icloud.com aliases before the change takes effect, with a claimed rate limit of at least 30 aliases per hour.

Hottest takes

"If your website will block me out because I used a privacy friendly email, I want nothing to do with your website." — giancarlostoro
"pretty quick way to have your app pulled" — nerdjon
"Making a system to pre-generate values and then catalog them for later use is quite the hassle." — jawiggins
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