We're making Bunny DNS free: because a faster internet won't build itself

Bunny.net dropped a headline-grabber this week: the company says its website “address book” service is now free to use for up to 500 domains, with no more pay-per-lookups. In plain English, that’s the system that helps send people to the right website, and Bunny is pitching it as a way to make the internet faster, cheaper, and less annoying. The company also dangled extra convenience, like tools to pull in your old settings and one-click add-ons for speed and security. But the real show was in the comments, where the crowd instantly split into Team “finally!” and Team “can someone explain what this actually is?”

Some users were downright glowing. One fan said they host more than 10 sites there and pay “basically nothing,” which is the kind of testimonial startups would frame on the wall. Another praised Bunny as a rare European alternative to giant US-based rivals, turning a pricing update into a mini geopolitics subplot. But not everyone was ready to throw confetti. One of the funniest reactions was basically: cool story, but what are you even selling? Critics complained the announcement was drenched in marketing fluff and left regular humans squinting at the screen. Others got nitpicky in the most relatable way possible: yes, the service is “unremarkable,” which for this kind of internet plumbing is actually a compliment, but the import tool still misses records and makes migrations annoying. So the mood? Cheap, useful, mildly confusing, and very internet.