Slate EV truck starts at $24,950

Slate just rolled up with a $24,950 electric pickup and a big promise: no bloated extras, no luxury nonsense, just a simple little truck you can turn into whatever you need — even an SUV. The pitch is basically, “cars got too expensive, so here’s a blank canvas.” It can charge at home, the company says service will be easy, and it’s even talking up access to Tesla’s giant fast-charger network. On paper, it’s the kind of price tag that makes people do a double take.

And in the comments, that sticker price instantly became the main character. One of the hottest reactions was pure market drama: this thing “deeply undercuts Rivian,” turning the launch into a mini class-war moment between pricey adventure-truck dreams and regular-people budgets. Another commenter zoomed in on the real suburban nightmare: is this actually a normal-sized pickup, or is it secretly another giant road hog pretending to be affordable? That size anxiety hit hard, with one person openly hoping it’s more like an older, smaller truck than today’s oversized beasts.

Then came the internet’s favorite second act: blunt comedy. One user simply declared it a “cute cute car,” which honestly may be the most devastating and charming review possible for a supposedly rugged pickup. Others kept it short with a straight-up “Awesome.” So the vibe right now? Equal parts optimism, suspicion, and bargain-fueled chaos — with everyone watching to see whether Slate becomes the people’s truck or just another startup fantasy.