June 30, 2026
Bubble, Trouble, Toil and Tulips
Memoirs of Extraordinary Popular Delusions and the Madness of Crowds
The 1841 crowd-madness classic has readers side-eyeing today’s AI money frenzy
TLDR: Charles Mackay’s 1841 book about financial bubbles and mass delusion is newly grabbing attention because its stories feel uncannily modern. Readers are joking, wincing, and comparing old manias to today’s AI investing rush, with many arguing that human nature hasn’t changed at all.
An 1841 book about mass hysteria, money crazes, and wildly bad ideas has landed in front of modern readers, and the comment section immediately turned it into a mirror for the present. Charles Mackay’s Memoirs of Extraordinary Popular Delusions and the Madness of Crowds walks through tulip mania, witch hunts, alchemy, prophecy scams, beard politics, and more — basically a greatest-hits album of humanity losing the plot. It’s free, public domain, and suddenly feels way too current for comfort.
The strongest reaction? A giant, nervous “uh-oh, here we go again” aimed at today’s AI stock boom. One commenter dryly noted that people are reportedly borrowing money to pile into AI stocks right now, which gives the whole thread a delicious sense of history repeating itself with better branding. Another took the broader, harsher view: people have always been like this, full stop. That fatalistic shrug became the mood of the room.
But the community also got personal. One reader said psychology classes shattered their confidence in their own rationality, turning the discussion from “look at those foolish crowds” into “wait… am I the crowd?” That’s the real sting here. And for pure comedy, commenters were obsessed with the South Sea Bubble story about investors lining up to fund “an undertaking of great advantage, but nobody to know what it is” — which, let’s be honest, sounds like the kind of pitch that would still get posted on social media today. The verdict from the crowd? Mackay didn’t just write history — he wrote the comment section in advance.
Key Points
- •*Memoirs of Extraordinary Popular Delusions and the Madness of Crowds* is an early study of crowd psychology first published in 1841.
- •The book examines collective manias and popular delusions across three volumes.
- •Subjects listed include the Mississippi scheme, the South-Sea Bubble, tulipomania, alchemists, prophecies, fortune-telling, crusades, witch mania, haunted houses, duels, ordeals, and relics.
- •The article describes Mackay’s method as debunking delusions through anecdotes and sensational storytelling.
- •The edition is available as a free download, is public domain in the USA, and logged 3,874 downloads in the last 30 days.