July 15, 2026
Rocket fuel, calculators, and chaos
MITS: Rockets, Calculators, and Personal Computers
How a rocket side hustle turned into a computer legend — and readers are loving the ride
TLDR: Ed Roberts went from Air Force officer and rocket hobbyist to the driving force behind MITS, the company that would help launch home computing. So far, the community mood is delightfully upbeat, with readers mainly celebrating the story as a fun, gripping slice of tech history.
This is the kind of origin story that makes comment sections go soft: a young Air Force officer sees an early programmable calculator, gets obsessed, and somehow turns that spark into the company that would help kick off the personal computer age. Along the way, there are rockets, side businesses, money problems, buyouts at an airport meeting, and the sort of messy ambition that makes readers lean in and say, now this is a story.
The funniest twist? The community reaction here is almost suspiciously wholesome. Instead of the usual online food fight, readers seem charmed by the whole thing. The loudest take in the thread is basically one big grin: this was an "enjoyable read", which in internet terms is practically a standing ovation. And honestly, you can see why. The article has all the ingredients of a startup drama before "startup" was even a buzzword: four founders betting on model rocket gadgets, realizing the market was tiny, scrambling into other electronics, then watching tensions rise as Ed Roberts chased his calculator dream while others drifted in different directions.
There’s low-key drama too. Some readers will absolutely latch onto the cinematic detail of Roberts buying out his partners for a surprisingly small pile of cash and equipment, like a business breakup conducted with pocket change and vibes. If the comment section grows, expect jokes about "the most important airport meeting ever" and hot takes about how many world-changing companies begin with half-broke hobbyists, a borrowed idea, and one guy who just can’t let a gadget obsession go.
Key Points
- •Ed Roberts, an Air Force officer with an electrical engineering degree and prior business experience, became interested in calculators after procuring a Hewlett-Packard 9100.
- •MITS was incorporated in Albuquerque in late 1969 by Ed Roberts, Forrest M. Mims III, Stan Cagle, and Robert Zaller as Micro Instrumentation and Telemetry Systems.
- •The company initially sold model rocketry products including the TLF-1 light flasher, a telemetry booklet, transmitters, and telemetry modules, but the market proved too small.
- •MITS expanded into electronics kits such as the Opticom infrared voice communicator, which gained attention through a Popular Electronics article and began generating orders.
- •Internal disagreements over product direction led Roberts to buy out other founders’ interests in November 1970 with a package of cash and equipment.