July 15, 2026
Spyware, but make it fashion
Guerrilla London Bus Ads Mock Kylie Jenner's Meta Glasses Campaign
London prank ad turns Kylie’s smart glasses into a creepy privacy nightmare
TLDR: Activists in London mocked Kylie Jenner’s Meta glasses with a creepy bus stop ad, turning a celebrity promo into a warning about constant surveillance. Commenters mostly roasted the glasses as invasive and embarrassing, though a few argued they could become as normal as AirPods.
Meta’s Kylie Jenner smart glasses campaign has been absolutely dragged after activists from Everyone Hates Elon slapped a spoof bus stop ad near Meta’s London office that flips from glossy celebrity promo to a spooky skeleton image warning, “We’re always watching.” The stunt, reportedly nodding to cult sci-fi film They Live, hit a nerve fast: people aren’t just rolling their eyes at the glasses, they’re calling them downright sinister.
And the comments? Pure popcorn. One user boiled the entire debate down to two brutal words: “glassholes never change.” Another went full doom mode, arguing that companies know people will buy almost anything and that only government rules will stop wearable cameras from becoming normal. Others sounded genuinely baffled that, in an age when everyone is already glued to screens, some people still want to be “even more online” by putting the internet on their face.
But not everyone was clutching their pearls. One commenter admitted they actually like the glasses and compared them to the rise of Bluetooth headsets and AirPods — mocked at first, then everywhere. That sparked the real drama: are Meta’s glasses the next embarrassing gadget fad, or the next unavoidable accessory? With fears about secret recording, creepy pickup videos, and public privacy still raging, the community mood is clear: this isn’t just about fashion. It’s about whether everyday life is becoming one giant hidden camera, and people are not calm about it.
Key Points
- •Meta partnered with Kylie Jenner to market an entry-level version of its camera glasses, prompting backlash over privacy and consent concerns.
- •UK activist group Everyone Hates Elon installed a lenticular spoof ad near Meta’s London headquarters criticizing the glasses as surveillance technology.
- •Meta’s Ray-Ban smart glasses have expanded recording duration from 30 seconds at launch in 2021 to up to three minutes in the latest generation.
- •Meta said it would deploy a software update to disable recording if the LED indicator light is obscured or damaged.
- •The article cites 2024 Harvard research showing footage from Meta’s Ray-Ban glasses could be combined with facial recognition and public databases to identify passersby and retrieve personal information.