Advertise in ChatGPT

OpenAI has officially rolled out a way for brands to advertise inside ChatGPT, pitching it as a natural, helpful way to reach people while they compare options and make decisions. The company says these ads will fit smoothly into conversations, with tools for budgets, campaign setup, and performance tracking already waiting in its new ads manager. In plain English: the chatbot people use for answers may now become a place where companies try to sell them stuff too.

And wow, the community did not react with calm, polite golf claps. The loudest mood swing came in two words: “RIP.” That tiny comment basically became the funeral bell for everyone convinced this is the moment the vibes changed. Others immediately read the move as a money panic, with one commenter saying it “surely isn’t a good sign” for OpenAI’s financial health and another bluntly asking if this was the company’s “last resort.” Translation: a lot of people aren’t seeing “exciting new business model” — they’re seeing “uh-oh.”

Then came the bigger culture-war angle. One commenter called the timing a “pretty bold move” right in the middle of the battle between open tools and closed, company-controlled ones, arguing this makes the choice feel weirdly easy. There was even a little accidental comedy in the thread: one person dropped a cheerful “very cool” into a sea of doomposting, like someone bringing party balloons to a shipwreck. That contrast is the whole story — OpenAI says “useful ads,” but the comments are screaming sellout arc.