August 10, 2026

The bar got smaller. The drama didn’t

Mars Bar from 1991 found – and it's 20g bigger than today's

Vintage Mars Bar sparks shrinkflation outrage — and jokes that the real shock is this made the news

TLDR: A Mars Bar from 1991 was found in a house clearance, and people were stunned that it’s 20g bigger than the one sold today. The internet turned it into a battle over shrinkflation, with some angry at smaller treats and others joking that the wildest part is this becoming major news.

A 35-year-old Mars Bar dug out of a hoarder’s house in Scunthorpe has turned into the internet’s latest snack-sized scandal, after people noticed the 1991 bar weighed 62.5g compared with today’s 40g version. Victoria Gordon, who found it during a house clearance, said it was nearly the length of her hand and almost got tossed in the skip before social media decided this dusty chocolate relic was basically a national treasure. Mars says size changes reflect customer demand, rising costs, and expensive cocoa — but the comments section was far more interested in serving up sarcasm, disbelief, and full-on shrinkflation rage.

The community reaction split fast. Some were instantly yelling, "See! This is what they’ve taken from us," while others rolled their eyes that a found candy bar had become tier-one news at all. One commenter dryly asked if the BBC had only just discovered shrinkflation, while another went full galaxy-brain and joked that whatever happened to the planet Mars might also explain what happened to the Mars Bar’s missing 20 grams. Then came the health hot take: maybe smaller junk food portions are actually good for everyone, making this one of the rare times shrinkflation might be a win. And because the internet can never stay normal for long, someone casually dropped a bizarre flex about having family friends whose basement was once full of test Mars Bars. In other words: part consumer complaint, part comedy sketch, part national snack nostalgia meltdown.

Key Points

  • A Mars Bar with a 1991 best-before date was found during a house clearance in Scunthorpe.
  • The older Mars Bar weighed 62.5g, compared with 40g for a current Mars Bar shown beside it.
  • Victoria Gordon of Pocket Rockets found the bar while clearing a hoarder’s house and posted a photo on social media.
  • Gordon told BBC Radio Lincolnshire that the bar stood out because it was nearly the length of her hand.
  • A Mars spokesperson said bar sizes and pack formats have changed over 35 years due to consumer demand, manufacturing costs, and cocoa prices.

Hottest takes

"rare case where shrinkflation may actually be beneficial" — drtz
"gets its own tier 1 news article" — peezd
"made Mars lose its primordial water oceans" — Qem
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